Digital & new technologies
Powering IP to boost creativity and innovation.
The creative sectors are among the most innovative and digitally driven sectors in Europe, and globally. We champion the seamless integration of technology to enhance user experiences and deliver tailored content and services to European consumers.
Artificial Intelligence (AI) is not new in the creative sectors as our industries have always embraced innovation and looked for new technologies to enhance music, film, photo, sport events, video games and book lovers’ experiences.
Our sectors are keen to seize the potential of Artificial Intelligence in new areas with a human centric AI in focus, maintaining a forward-looking perspective that prioritises innovation, and places copyright – the cornerstones of our sectors – at the forefront. Robust enforcement of intellectual property protection will remain vital to fostering creativity and supporting the livelihoods of artists, performers, businesses, and emerging professionals.
Digital Services Act.
We call for effective enforcement of the Digital Services Act that identifies copyright infringements as a systemic risk while respecting and building on current copyright law.
We also call on the European Commission to ensure that the DSA provisions that will aid to control and diminish the rampant distribution of disinformation be robustly enforced.
Connectivity.
Creativity Works! understands the need for and supports strong, widely available telecoms infrastructure in Europe to ensure citizens can access cultural content but opposes any initiative that would threaten the sustainability of the European creative sectors and their ability to provide diverse content and services to European consumers.
Artificial Intelligence.
Creativity Works! embraces technological developments but underscores the importance of ensuring that AI models comply with the existing copyright framework and provide meaningful transparency on their training data.