Damage to release scheduling.

The Commission argues that its proposal would have a very limited market impact because it only applies to broadcasters’ online ancillary services. However, if a “country-of-origin” is applied to broadcasters’ online services, the first market to offer the content online in the EU will undermine the release schedule of all other markets. This will diminish the value of exclusive licenses in those other markets. It will therefore have a directly negative impact on investment in production, marketing and distribution.