Europe’s digital economy and cultural prowess depend on copyright in order to thrive in the long-term.
1. Europe’s cultural and creative sectors are best-in-class…
When it comes to culture and creativity, ‘Made in EU’ is a mark of supreme quality. European creators and their business partners are global leaders in their fields and their creative works and services are loved the world over. More than that, their unique cultural and linguistic diversity is at the centre of our collective European identity and the EU’s global competitive edge.
2. ... and drive Europe’s digital economy
Europe’s cultural and creative sectors are already digital: we are the champions of emerging technologies that drive change and create flexible online solutions that enable us to offer an ever increasing variety of content and services to consumers. Technology and creativity go hand in hand: Europe must promote and protect the creative sectors to drive innovation and stimulate the digital economy.
3. We are innovators
Copyright Works! Creators and their business partners are producing more content than ever before because they know that the time and money they invest in development, production and distribution of creative works stand a chance of recoupment and reward: Today we can enjoy over 2 million e-book titles and over 37 million licensed songs, and over 3000 Video-on-Demand (VOD) services are on offer in Europe. The video games industry has been growing at annual rates of 12-15%, now approaching a value of €50 billion worldwide.
However, the digital economy needs more than just a strong copyright regime. A robust Internet infrastructure and a secure environment for e-commerce are crucial for consumers to access and enjoy cutting-edge online services. EU policy makers must ensure that everyone in Europe has access to high-speed, low latency internet and reliable, secure micro-payment facilities to take advantage of the wide range of creative works and offers online.
4. We are investors and risk-takers
In an EU of 28 Member States and 24 national languages (plus as many as 65 regional and minority languages), many creative works need to be edited, curated, adapted and promoted separately for each cultural market. This process requires substantial investment and cultural adaptation. Investing in creative projects always involves a degree of financial risk-taking: we rely on legal certainty to incentivise and underpin our ongoing investments in emerging talent, developing, creating and producing diverse creative works, promoted and distributed through a wide range of consumer-friendly platforms and services.
5. We rely on strong and flexible copyright
Copyright is constantly evolving thanks to its inherent flexibility; this can be seen clearly through legislative measures such as the 2012 Orphan Works Directive and the 2014 Collective Rights Management Directive or market innovations. Our forward-looking copyright framework allows new creative sectors, creators and businesses to thrive in the digital marketplace, develop new works and services, and invest in future generations of inspiring, challenging and entertaining talent.
6. We are Europe’s economic and creative future
Copyright supports not only well known and established creators and businesses but also emerging and lesser known authors and creators, entrepreneurs and culture enthusiasts working as part of Europe’s cultural and creative sectors. Millions of authors, creators and workers from across the EU – ranging from screenwriters, directors, technicians, writers, entrepreneurs or producers, to name just a few – are behind the films, music, photographs, video games, TV programmes and books we all enjoy. Strong copyright ensures that they can keep working and doing what they do best.